First Proof

Hands, flour and dough for a stone mill's new packaging: the process, never the finished loaf.

Client: Teller Mill
Agency: Brightline Packaging
Discipline: Food & drink
Year: 2025
Made at: On location
Licensed use: Packaging, website and retail · North America · 5 years
Delivered: 18 process images, 4 packaging crops

Credits

Photographer Ines Halloran
Art director Owen Mbeki, Brightline Packaging
Baker Hanne Solberg
Assistant Theo Varga

Teller Mill's packaging had always shown a perfect loaf. Brightline's idea was to show the part the customer does — the kneading — so the bag reads as an invitation.

We photographed a baker's hands through a full morning's dough in her kitchen, by the window, at her pace.

5 frames

Hands kneading a golden dough on a floured wooden board. — The first turn of the dough.

High view of hands pressing dough on a floury worktop beside a rolling pin and measuring cup. — Bench, pin and cup — the pack's back panel.

Hands working a golden dough as flour lifts in the window light. — Flour in the window light, chosen for the front of the bag.

Hands pressing the dough into the floured table, a bright kitchen blurred behind. — Pressing out.

Hands folding the dough over on a floured wooden table. — The fold, the image on the recipe card.

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