Our estimates separate the creative fee — the days we spend making the photographs — from the licence to use them. The licence is priced on three questions.
Where will the images appear?
Your own website and channels cost least. Packaging and out-of-home cost most, because one photograph does the work of a whole campaign there.
Where in the world?
A metro area, the country, North America or everywhere. Online use is priced by where it is aimed, not by where it can be seen.
For how long?
One, two or three years, or without a time limit. Extending later is always possible and usually costs less than buying the longer term you might not need.
FIRSTP 03ADemo photo: Klaus Nielsen on Pexels (opens in a new tab)
Our estimate page runs these numbers for you before you write to us, so the first conversation is about the pictures.